Reading this post from career blogger Penelope Trunk made me feel like a gigantic slacker. She's talking about "blogging from the edge" and "generating traffic," and it's just exhausting. I should point out that she also makes six figures from her blog.
I have no interest in generating income or buzz from what is essentially an outlet for my ADD. I haven't even told all of my friends about my blog's existence. The writing I do for work is very specific, so I thought blogging would be a fun way to keep the creative juices flowing. I have no delusions of a book deal or a sit-down with Jon Stewart. I will never be blog-famous like Trunk or Heather Armstrong, and I'm cool with that. Mostly.
I'm just curious about what others think about the nature of blogging, and if goal-setting should be part of the formula. My only goal is to be coherent and to spell the words correctly.