Tuesday, July 29, 2008
Back To School ... With A Retro Soundtrack
"The Breakfast Club" is considered one of the best teen movies of my generation, but I never loved it. While I have nostalgic affection for some of the actors, the movie hasn't aged well — especially Judd Nelson's performance, which is straight out of the "The Misunderstood Punk's Handbook."
But it's still mine. Which is why I wasn't prepared to see JC Penney's lame "tribute" — complete with a remake of Simple Minds' "Don't You Forget About Me" — in a back-to-school commercial. Did any of the ad people behind this actually watch "The Breakfast Club?" Because it's not about how awesome school is. The Nickelodeon crowd might not make the connection, but their parents — the ones buying the clothes — certainly will.
This is the second time JC Penney has used a Gen X anthem to sell school gear. In 2005, it was Black Sheep's hip-hop classic, "The Choice is Yours." I admit the choreography in that particular commercial is neat, and I'm a sucker for kids who can dance. But it's still weird to see things I once associated with being young and (kinda) edgy being used to sell Arizona jeans. Is this what the boomers were complaining about when Beatles songs began turning up in footwear commercials? Oh, well. It comes for us all, eventually.
And for the record, "Fast Times At Ridgemont High" is the best teen movie of my generation. Even if I was only 12 at the time.